The journey of SEO has not started since the beginning of the history of the Internet. As the use of the Internet and the number of websites increase, it becomes imperative to rank and classify all the websites together. From then on, webmasters started developing search engines. They did a lot of research on search engine results. And so began the journey of search engine optimization (SEO). However, the algorithm of SEO at that time was not as it is now. Over the years, search engines have come to terms with various algorithms. In terms of competition, Google is currently the top, best and quality search engine.
White hat and black hat SEO
White hat SEO
‘White hat SEO’ refers to the process of bringing a website to the top of the search results page in full compliance with all the rules and regulations of the search engine. What is meant by SEO is 'White Hat SEO'. This type of SEO is very difficult to do. But, it is risk-free. Its main focus is on users. Success in any business online can be achieved through White Hat SEO.
‘White Hat SEO’ is completely different from ‘Black Hat SEO’ and vice versa. ‘Black hat SEO’ refers to the process of bringing a website to the top of the search results page by stealing or cheating without following the rules of the search engine. Since search engines are not human, they can be deceived in many ways. And this trick can get a website to the top of the search results page in a very short time. Spamming is one of the methods of black hat SEO. Once the search engine understands this strategy, it blacklists the website. Search engines delete all indexed information on that website. Websites that are once blacklisted by search engines are sure to fall. No business can be successful online through such a website.
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